How to build a strong, distinctive brand

We won't beat about the bush: it requires effort to build a distinctive brand and gain brand awareness. You should have a thorough understanding of the goal you're pursuing. Furthermore, it's necessary to unearth the core of your story. Only then, you can position yourself — with one overarching vision that connects all internal and external stakeholders.

Determine your brand strategy using a 4-step plan
‍If you work with HLO Branding, we will build a brand strategy with you in four steps. Taken together, they make up our brand strategy program. We'll jointly distill your brand's essence to build a solid brand. Here's a brief description of the four steps we go through during this process (in four workshops)!
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Tangible, concise results: your own brand blueprint
‍Once you've completed the four steps, you'll want to go full steam ahead. Since we always like to make things as concrete as possible, we'll set you in the right direction and give you a head start — with a useful blueprint. It contains all the information you need to translate your brand strategy into your brand concept and integrate it into your marketing plans or brand identity.

You'll also get an inspiring one-pager that contains your 'why,’ ‘how,’ 'what,’ goal, mission, vision, brand values, core competencies, and growth objectives. You can print it out and hang it on your office wall, so everyone will absorb the brand strategy and communicate it to the world!

Furthermore, you'll receive a comprehensive brand strategy report, which is useful when devising long-term strategies. For we always make sure your brand strategy fits your business and marketing goals. Even if you revise these over time (your brand evolves and you might launch new products from time to time), the main element of your brand strategy will remain the same: your brand story. After all, the core of who you are won’t change.
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