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Garden Orchid

garden orchidLogo design
PACKAGING
website
photography
award winner

Anthura is one of The Netherlands’ top orchid breeders. We helped them to introduce their innovative new Garden Orchids to the B2C market with a fresh new brand and award-winning packaging.

the need

New branding & packaging to introduce their innovative new Garden Orchids into the consumer market.

our challenge

Sparking customers’ imaginations and encouraging them to engage with a product where no imagery was available and where the product cannot be seen without growing it first.

the outcome

Sustainable and inspiring packaging created from an innovative material that had never been used in this context before!

The design decreases product transport costs by using less space per unit, generating less CO2

20%
MORE PRODUCTS ON ONE TREY

Because there was no imagery available we had to communicate the product promise through the packaging and by sparking the imagination of customers.

THE PROMISE OF A CUTTELING

Inspiring hand drawn illustrations show the plant and make the brand come alive

HLO created a sustainable design that brings extra logistical value and helped us make a change.
- anthura
MASTERING LOGISTICS

The optimised size and shape allows more units to fit on one tray and makes it easier to use.

INNOVATIVE MATERIAL

Rather than plastic, we used recyclable and biodegradable CustomKote® carton.

It’s never been used in this context before, but it has the perfect properties: it’s light, sustainable and water-repellent, allowing easy watering directly into the packaging.

Because orchids need water, we used a 100% sustainable coated paper to protect the plant in transport. It’s easy to take care of and is a huge asset for brand communication.
The packaging is functional and strong; easy to carry.
- JURY, DUTCH PACKAGING AWARDS

More awesome cases

handles and more

Bringing an online brand on to offline shelves 

junis

Online employee sessions, creating the story together!

Is your business the next success story?

If yes, then book a free brand scan with Isabella, Head of Strategy
email us!