Garden Orchid
Anthura is one of The Netherlands’ top orchid breeders. We helped them to introduce their innovative new Garden Orchids to the B2C market with a fresh new brand and award-winning packaging.
New branding & packaging to introduce their innovative new Garden Orchids into the consumer market.
Sparking customers’ imaginations and encouraging them to engage with a product where no imagery was available and where the product cannot be seen without growing it first.
Sustainable and inspiring packaging created from an innovative material that had never been used in this context before!
Because there was no imagery available we had to communicate the product promise through the packaging and by sparking the imagination of customers.
It’s never been used in this context before, but it has the perfect properties: it’s light, sustainable and water-repellent, allowing easy watering directly into the packaging.
