Hazera

HAZERASTRATEGY
event IDENTITY
CAMPAIGNing
WEBSITE

We built an online event platform for Hazera, one of the biggest seed providers in the world. The event resulted in a 530% increase in visitors over the previous offline event, meaning that people from all over the world were able to reconnect with each other again.

the need

A platform to connect producers to growers, with online events to help them exchange ideas and grow together.

the challenge

Reimagining an offline event in a new online space, using innovative solutions to create a safe and open platform where real human connections could be made.

the outcome

An online platform for real life interactions – with 530% more visitors than in previous offline events! The success of our solution means that it will be used again in the future.

A fast paced project – from sketch to success in just 6 weeks

Hazera's first digital platform - a solution that was a lot more sustainable and time-efficient than the offline event as nobody had to travel.
530%
MORE VISITORS THAN OFFLINE EVENT 2019

Because digital events can feel detached, we made it our priority to keep it personal. To achieve this we created an exciting customer journey that started offline

PRE-EVENT MAILING

Getting the attendees excited with a suprise package made especially for them

PERSONAL INVITATION

The mailings included a personal invitation and some surprises to enjoy during the event

PROMOTING THE EVENT ONLINE

Growing the event’s reach and creating excitement through social media, email and Google ads

ANNOUNCING SPEAKERS

Inspirational talks about sustainability and consumer trends got the great stage they deserved

You couldn’t come to our fields, so our fields had to come to you.
- NICOLAS, CEO OF HAZERA
PRODUCT PAGES

Informing and connecting visitors

The platform contains “product pages”, where the visitors can get to know the product manager for each crop, download brochures and watch informative video presentations introducing the different crops.

We improved the customer journey and personalized the user experience to create real connections

VIRTUAL MEETINGS

Personalising the customer experience

Questions about crops? Want to get even more information? Group and one-on-one Zoom meetings could easily be scheduled through the site in just three steps!

237

LIVE CONNECTIONS MADE

Making online events more fun than ever! 

We created daily surprise activities which helped participants to overcome the digital distance and feel united. Each day we sent out secret links to fun lunchbreak programs, such as a veggie quiz or a music show.

We created a sustainable, long-term solution to host Hazera’s future global events on their own online platform

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Is your business the next success story?

If yes, then book a free brand scan with Isabella, Head of Strategy
email us!