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Campaign for Driscoll's to gain brand awareness

01. The challenge

With consumers all over the world, it can be hard to find a message that speaks to everyone. So we created individualised campaigns for each country. We set up a system to track and analyse the brand recognition data by showing different ads to different consumers.

#Brand Strategy #Storytelling #Presentations #Packaging #Brand Items #Campaigning #Imaging #Social Media

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driscoll's

Campaign for Driscoll's to gain brand awareness

With consumers all over the world, it can be hard to find a message that speaks to everyone. So we created individualised campaigns for each country. We set up a system to track and analyse the brand recognition data by showing different ads to different consumers.

We analysed the berry shopper and found out that berries aren’t usually on the shopping list. They are bought impulsively! So we needed to come up with a strategy how to tell the brand’s story online, as well as in the stores.

xxx

Want your brand to turn people into fans too?

A 150-year-old seafood brand that inspires both young and old with their brand purpose

Before you download...

🍪

driscoll's

Campaign for Driscoll's to gain brand awareness

With consumers all over the world, it can be hard to find a message that speaks to everyone. So we created individualised campaigns for each country. We set up a system to track and analyse the brand recognition data by showing different ads to different consumers.

We analysed the berry shopper and found out that berries aren’t usually on the shopping list. They are bought impulsively! So we needed to come up with a strategy how to tell the brand’s story online, as well as in the stores.

xxx

Want your brand to turn people into fans too?

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A 150-year-old seafood brand that inspires both young and old with their brand purpose

Discover the untold stories behind our projects, culture, and get inspired.

Before you download...