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koppert Natupol Eco-friendly Hive

How the power of storytelling made Koppert's new eco-friendly bumblebee hive stand out from the competition

For over 50 years Koppert Biological Systems has contributes to the better health of people and the planet by making agriculture healthier, safer and more productive. Together with their communication team we developed an animated story with true stopping power.

360° brand excellence for Koppert

What to do when competitors have a very similar product, with similar claims? We had the challenge to shift the perception of existing customers in relation to what hive construction works best for heat regulation. Competitors market their hive around their complex and innovative looking hive. While according to Koppert’s vision, in order to get the best activity from the bumblebees the design could actually be very simple. But in reality simple was often looked at as less effective by users.

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#Animation   #Storytelling   #Character Design   #Sales Tools   #Video   #Marketing   #Eco-friendly

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