We’re communicating under two names—it’s confusing.

Our visions don’t align. How do we find common ground?

We want employees to feel connected to the new whole.

Sound familiar?

Many organizations underestimate what a merger or acquisition demands in terms of identity, culture, and communication. The operations may be settled, but the brand story is missing. HLO helps turn two (or more) companies into one strong, future-ready brand—built from within, with buy-in and impact.

I recognize this too!

These are the 3 challenges

of company mergers – and our solutions

Dit zijn de 3 uitdagingen

of company mergers – and our solutions

 Challenge 1 

 Uitdaging

A clear identity after coming together

Mergers often leave a grey zone behind: which brand do we use? What name goes where? How do we unify different styles, cultures, and promises?
How do you avoid confusion and create a powerful, unified identity that reflects your new reality?

How HLO helps:

Hoe HLO helpt:

We guide the process of brand integration and positioning—strategically, creatively, and with people at the core. We distill the essence of both companies into one clear brand foundation everyone can understand and embody.

 Our solutions 

 Onze oplossingen 

Brand strategy for the new entity
Naming and visual identity
Positioning and brand architecture (e.g. sub-brands or endorsement models)
Internal launch communication campaign

 Challenge 2 

 Uitdaging 2 

Internal connection and culture

Mergers can spark uncertainty among employees.
“Do we still belong?” “Will we still do things our way?”
The risks? Loss of motivation, talent attrition, or quiet resistance.
How do you build a shared culture that honors every story—and supports a shared future?

How HLO helps:

Hoe HLO helpt:

We make sure employees actively co-create the new story. Not a top-down message, but a brand narrative they recognize themselves in—and help shape.

 Our solutions 

 Onze oplossingen 

Brand workshops and cultural alignment programs
Employer branding: from onboarding to brand pride
Storytelling formats for internal communication
Building support across all levels of the organization

 Challenge 3 

 Uitdaging 3 

External clarity and trust

Customers, partners, and suppliers want to know: who are you now? What’s changing for me? In times of change, trust is everything. That calls for clear communication and a brand that comes across as consistent and credible.
How do you position yourself in the market after a merger? How do you show this is a step forward—without losing legacy relationships?

How HLO helps:

Hoe HLO helpt:

We craft a story that communicates the value of your merger or acquisition—tailored to each audience. From brand narrative to website, from PR strategy to campaign.

 Onze oplossingen 

 Our solutions 

Campaigns for clients and stakeholders
Repositioning and brand refresh
Applying new tone of voice and visual identity across all touchpoints
Relaunch strategy for market re-entry

Together, we turn two worlds into one powerful brand

A merger or acquisition can be the start of something remarkable—if you invest in your brand, your people, and your story. HLO is here to help. We bring clarity, cohesion, and a strong foundation for growth.
No superficial rebrand, but a deep, organization-wide brand transformation that people genuinely stand behind.
Do the brand checklist

Let's have a
brand call!

Curious how we work?
Get in touch and discover how HLO turns a merger into a true new beginning.

Wij horen graag van je!

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Isabella, Brand Strategy Director
Maud, Art Director

Laten we een
merkgesprek

voeren!

Curious how we work?
Get in touch and discover how HLO turns a merger into a true new beginning.

Warm regards,

Isabella

Wij horen graag van je!

Door dit formulier te versturen, ga je akkoord met ons Privacybeleid.

Bedankt!
We hebben je bericht ontvangen en nemen zo snel mogelijk contact met je op.
Oeps! Er is iets fout gegaan bij het verzenden van het formulier. Probeer het opnieuw.