Family businesses think long term. Their timelines stretch beyond months or years — they think in generations. This creates loyalty and consistency, but also brings challenges. What happens when vision and tradition start to clash?

Family businesses think long term. Their timelines stretch beyond months or years — they think in generations. This creates loyalty and consistency, but also brings challenges. What happens when vision and tradition start to clash?

Employer branding is not just an HR topic; it forms the foundation of your corporate identity and translates core values and brand story into reality.

Employer branding is not just an HR topic; it forms the foundation of your corporate identity and translates core values and brand story into reality.

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

A good brand story puts your brand on the map. But what is brand storytelling? And how can you use it to create connections and fans?

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

Successful marketing efforts are focused on your ideal customer. That's why building a brand persona is a must. But how to create a persona?

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

What is a brand positioning? Why should you position your brand? And how to go about it? HLO's Isabella explains it in this blog post (and shares great examples!).

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

With a strong employer brand, you can build and retain a top-notch team of talents. But what is employer branding? And how to implement a successful strategy?

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

What is a creative concept? And how to design it? HLO Branding's Maud shares useful practical examples and sets you in the right direction!

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

Branding and marketing: you know you need ‘em both. But what’s the smartest and cheapest option: to hire a marketer or a creative agency?

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

What's in a name? Well, a lot. But when coming up with a brand name, many people overestimate its emotional value. Strategy comes first!

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

Who are you? Where's your brand headed? You'll pinpoint that by using brand archetypes. HLO's Isabella explains this useful branding tool.

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?

This title is a great example of (online) marketing! But it's not branding. What IS the difference between marketing and branding?