Two headquarters, a corporate marcom team, and 12 international subsidiaries with their own marcom teams—it’s a major challenge to maintain unity and clear communication. "What does Hazera truly stand for?" And what does that mean for our people and our customers?

Especially the impact it had on our sales team. The energy and renewed passion they brought to their work after we launched the campaign were truly admirable and a huge compliment. It really brought us closer together as a team.

I am a huge fan myself. And I would also advise everyone to become a fan very quickly. You have a unique ability to dive into an organization, get to the bottom of things and see: "This is really needed". And that in a very appropriate way for the company.