In these times, more than ever, brands need to show themselves online, show their true character and make it as real and genuine as meeting them in person. One of the strategic steps towards unifying the brand was bringing the different brands and people internally together, and translating this into a brand video to be shown internally and externally online, reaching out to parents, new employees and the environment. Through online purpose sessions with a team of 18 employees from the different brands, we collected and extracted their stories and created one unified narrative together. With this we could explain and describe the brand essence of Junis as well. We advised them to move forward by letting the other brands go and just communicate under one single brand with one voice, and in the beginning of this year that was their next move.
At Junis it’s all about the “you and I” and seeing the other for who they are within their own uniqueness. It's about helping others to grow to the best version of themselves. We translated the brand’s characteristics into a script and storyboard, and directed their story into an engaging 90-second brand video, that captures what Junis is all about: people! The three core characteristics (educative, honest and caring) were translated into scenes of kids exploring the world together with the Junis employees and a voiceover that gives insights on their honest approach at childcare.
We’ve helped Junis translating their own bigger vision into a brand story and show it to the world. In just 4 online sessions, we revealed the true brand heart of Junis by listening to the beautiful personal stories of the employees and turning them into a connected brand story and a mission to strive for. Through the process the employees engaging in these sessions really got connected and discovered they were more alike and shared a common passion: investing in the world of tomorrow, because it’s our children’s future!