In these times, more than ever, brands need to show themselves online. Show their true character and make it as real and genuine as meeting them in person. The strategic steps towards one unified brand was bringing the different brands (and people) internally together. Translating this into a brandvideo to be shown internal and external online. To reach out to parents, new employees and the environment. Through online purpose session with a team of 18 employees (from the different brands) we collected and extracted their stories and created one unified story together. With this we could explain and describe the brand essence of Junis as well. We advised them to move forward by letting go the other brands and just communicate under one, unified brand with one voice. In the beginning of this year this was their next move.
At Junis it’s all about the “you and I” and seeing the other for who they are within their own uniqueness. Helping the other to develop to the best version they can be. We translated the brand’s characteristics into a script and storyboard, and directed their story into an engaging 90-second brand video. A brand video that captures what Junis is all about: people! The three core characteristics educative, honest and caring got translated into scenes of kids exploring the world together with the Junis employees and a voiceover that gives insights on their honest approach at childcare.
We’ve helped Junis translating their own bigger vision into a brandstory and show it to the world. In just 4 online sessions, we revealed the true brand heart of Junis by listening to the beautiful personal stories of the employees and turning them into a connected brand story and a mission to strive for. Through the process the employees engaging in these sessions really got connected and discovered they were more alike and shared a common passion: investing in the world of tomorrow, because it’s our children’s future!