brand strategy / storytelling / brand identity / website / brand video / packaging
The Verwijs family grows and harvests the best shellfish, crustaceans and sea vegetables under the Premier brand, all year round. For them we developed 360° brand excellence with a strong strategic basis and brand story. These 'Seafarmers by Nature' want to leave a healthier sea for future generations. So that they too can continue to enjoy these treasures from the sea.
Through the brand strategy sessions, Premier's brand personality, brand story and mission were defined. To pass on a better sea to future generations so that they too can continue to enjoy the wonderful treasures it has to offer us. This starts now. In the stories that are told and how the brand looks and behaves. As a first step, we have set up a brand journey. Where the brand fits the mission and positioning of the company in both behavior and appearance. Internal sessions and workshops were also set up with an internal focus on telling the same brand story. With the brand pillars and brand blueprint as a guide to follow. The next step is for everyone to experience it as it is intended. Because of the brand visibility, the people of Premier and the marketing.
The brand strategy and complete rebranding have now made Premier visible and put it on the map. With a clear brand story that is told in the same way everywhere, but can also be experienced through the brand video created on this basis. People feel a connection with their story and give the brand more of a platform. The sales team experiences that new doors are opening in relevant markets with their new sales presentation that we have developed together. They will have more opportunities to sell under their own label and more shelf space. The newly developed convenience line creates a new audience who try out the products and begin to recognize the Premier brand.
Connect with our Brand Strategy Director, Isabella, to brainstorm about your brand.
Connect with our Art Director, Maud, to brainstorm about your brand.
Ontdek hoe wij familiebedrijven helpen hun merk te vernieuwen én hun roots te behouden.
Discover how we help family businesses refresh their brand while staying true to their roots.
Neem contact op met Isabella, onze strategiegoeroe, om samen te brainstormen over je merk.
Neem contact op met Maud, onze Art Director, om samen te brainstormen over je merk.
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