How to develop a brand identity
After developing your brand concept, strategy, and story, we retreat into our office and get to work. First, we devise a creative brief, exploring various ideas. Our internal creative expert then puts together mood boards, collaborating with our art director and designer (among others) to create a few potential concepts for your brand. We look at them very critically and continue to refine them until we're left with two or three concepts that perfectly fit your brand.
These are the concepts we share with you. During our presentation, we explain how we've translated your essence into a creative brand identity. The latter may consist of various elements — such as a logo, fonts, and icons — that breathe life into your brand. Customers always recognize themselves in the brand identities we've created, as these are based on their brand stories!
Once you've picked a concept, we can create a range of things you need to build your brand. Examples include website development and a brand book including brand guidelines. You can also opt for a toolkit which contains all elements pertaining to your brand identity, thus helping your marketing team go full steam ahead.