From long term to short term: consider your business strategy as a multi-year plan
Where should your business be in 15, 10, 5, and 3 years? And how about 1 year, 3 months, and 1 month from now?
If you call in HLO Branding's help to develop a business strategy, we will start by formulating your long-term goal and work backwards to define your sub goals. Then, we will have a close look at the obstacles you need to overcome and risks we can minimize. While doing so, we will determine your strengths and weaknesses so we can enhance the first and work on the latter.
This approach, which is based on strategic planning and a long-term perspective, results in a clear-cut step-by-step plan that management can easily put into practice. To make it measurable, we’ll also define its desired result before we get started. We will then incorporate the plan into a strategy house, including growth drivers and enablers that work toward your goal and support your mission and vision.
As your business will likely change over time, we will re-evaluate the strategy every 2 or 3 years. You may, for example, have adjusted your products or introduced new ones. If you're trying to stand out in a market where competition is fierce (and it nearly always is), you will want to adapt your strategy accordingly.