A unique fusion dining

brand story / brand identity / creative concept / content production / social media

Oblique

fusion dining

A completely new story in the heart of The Hague. Once known as a popular sushi hotspot, the space has now been transformed into a refined destination where global flavours come together in a bold new concept. Under new ownership – with a fully reimagined menu, interior, and identity – Oblique is more than a rebrand. It’s a rebirth. A modern fusion restaurant where every dish sparks curiosity and invites discovery. But how do we ensure that Oblique is truly seen as a new brand, completely separate from its past?

brand story / brand identity / creative concept / content production / social media

Oblique

fusion dining

This wasn’t just a rebrand. It was a complete reinvention.

the strategy

Our mission? To build a brand with soul – warm, welcoming, and rooted in real stories. Oblique isn’t just a new name. It all starts and comes back to the beautiful oak tree in the middle of the restaurant. It’s a new identity that invites people to gather, connect, and create lasting memories. A fresh interior. A globally inspired menu. And the heart of a family-owned restaurant at its core.

the strategy

de strategie

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Where flavours & friends meet

creative concept

We grounded our concept in something deeply symbolic: the large tree at the heart of the restaurant. In conversations with the owners, we discovered that it represents connection, diversity, and shared moments – the very essence of what dining should be all about. At Oblique, they believe dining is a celebration of life itself, where stories are shared, memories are made, and global flavours bring people together. With every detail thoughtfully handled, they invite you to relax, let go, and feel not like a guest, but like a cherished friend at their table. Oblique is a new beginning – not just in name, but in spirit. Under the big tree, we invite guests to gather, connect, and create lasting memories, where every meal becomes a shared experience.

creatief concept

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Story-driven content

the impact

Our work didn’t stop at branding. We led the full marketing rollout to ensure Oblique didn’t just look new – it felt new, everywhere. We kicked things off with targeted press outreach, securing visibility across major publications to build buzz and awareness around the transformation. Next, we focused on SEO and Google optimisation, making sure Oblique was easy to find and hard to ignore. Once our visual identity was set through professional photography and video, we took over social media to bring the brand to life online with consistent, story-driven content. The result? Fully booked evenings, a loyal new following, and a clear path back to pre-rebrand performance, with a fresh, future-proof identity.

de impact

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