Brand storytelling that works
Developing a brand story may be part of a broader process in which you define your brand strategy. But it's also possible to solely focus on your brand story. In that case, we recommend that you involve your people so you'll create support from the get-go.
Together, we will embark on a journey to unearth your story. We’ll use our very own brand card system, which combines visual and textual elements that help define what drives people to work at your company. Every card enables them to share their story with the group. We'll ask additional questions to understand each story's impact until we get to what's at the core of your company. All these individual stories will ultimately allow us to identify your company's DNA (your beating heart) and the overarching brand story.
Additionally, we use Simon Sinek's method to distill your 'why,' 'how,' and 'what.' During the sessions we organize, we'll jointly discover your brand pillars, values, and purpose.
But ultimately, it's all about your brand story. Once we've put it on paper, you can use it as a foundation for all your marketing and sales efforts. To visualize your story, we can help you shoot a brand video, which will strongly enhance the emotional component of your story — after all, that's what visuals do.