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Why is

Waarom is

Positioning

important?

belangrijk?

Positioning is the foundation of your brand and marketing. Without sharp choices, you fade into the crowd. Your message gets vague, your brand interchangeable. Competitors get picked over you. With strong positioning, you create: - Clear direction for marketing, sales, and innovation. - A recognizable and trustworthy brand in the market. - Relevance and connection with the right audience. - A solid foundation for growth, change, and innovation. In short: you know who you are, who you’re for, and why people should choose you.

Example case

Process overview

Procesoverzicht

We guide you through four concrete steps to build a powerful brand positioning, from the inside out. In these sprints, your time investment is reduced to a minimum.

time frame:
3 weeks
1

Research & analysis: uncovering the core

We analyze your drivers, ambitions, target audience, and competitors. What drives you, where do you want to go, and where does your strength lie? With interviews, scans, and analysis, we map opportunities and blind spots.

2

Pressure Cooker Workshop: brand strategy & brand promise

What do you want to mean to your audience? What truly sets you apart? Together we define your brand promise, establish your core values, and build the foundation for a positioning that matches your ambitions.

3

Sharpening the positioning

With all input from research and the workshop, we get to work. We bring focus and translate your brand story into a sharp positioning. One that resonates with your audience and guides everything you do.

4

Activation: translation to tools & channels

We translate your positioning into tangible brand assets: from tagline and brand story to tone of voice and messaging guide. Ready for consistent use across marketing, sales, and internal culture.

5

The

outc

o

me:

De

uitk

o

mst:

A brand with razor-sharp focus

You know exactly what to say, to whom, and how. That way you make better choices, create more impact, and claim a place in the market that can’t be easily copied.

cool, I want this
cool, I want this

Let's have a
brand call!

Connect with our head of strategy, Isabella, to brainstorm about your brand.

Connect with our Art Director, Maud, to brainstorm about your brand.

Isabella, Brand Strategy Director
Maud, Art Director

Laten we een
merkgesprek
voeren!

Neem contact op met onze Art Director, Maud, om samen te brainstormen over je merk.

Neem contact op met onze merk strateeg, Isabella, om samen te brainstormen over je merk.

Isabella, Brand Strategy Director
Maud, Art Director

Develop a sharp brand positioning

Do you want to strengthen your brand and really make a difference? Do you know where you want to go, but lack the words to tell it clearly? Let’s create a positioning that resonates, guides, and delivers results.

What to expect:

Let’s claim your brand’s position. Strategic, relevant, and ready for growth. Together, we’ll build a brand that makes sense and sticks.

Ga meteen aan de slag!

Get started right away!

See more of our 

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Bekijk meer van onze 

vision diensten

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core services

The HLO smile guarantee

We believe in putting you at the heart of every interaction. Our approach isn't just about creating brands; it's about creating experiences that resonate with who you are and what you stand for.

From our very first meeting, we strive to understand your unique needs and aspirations, ensuring every step of our journey together is comfortable and collaborative.

We make sure you feel heard, supported, and inspired throughout our partnership. Whether we're brainstorming ideas or refining your brand strategy, your satisfaction and success are our top priorities. Let's create something meaningful together — because your vision deserves nothing less.

The HLO smile guarantee

We geloven erin om jou centraal te stellen in elke interactie. Onze aanpak draait niet alleen om het creëren van merken; het gaat om het creëren van ervaringen die resoneren met wie je bent en waar je voor staat.

Vanaf onze allereerste ontmoeting streven we ernaar je unieke behoeften en ambities te begrijpen, zodat elke stap van onze reis samen comfortabel en samenwerkend verloopt.

We zorgen ervoor dat je je gehoord, gesteund en geïnspireerd voelt gedurende onze samenwerking. Of we nu ideeën brainstormen of je merkstrategie verfijnen, jouw tevredenheid en succes zijn onze hoogste prioriteit. Laten we samen iets betekenisvols creëren—want jouw visie verdient niets minder.

Let's get the ball rolling!

Are you curious to learn more about working with us? Would you like to receive a quote? Feel free to reach out to us. Let's start a conversation!

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Maak de cirkel van je merk rond!

Ben je benieuwd naar hoe een samenwerking met ons eruitziet? Wil je een offerte ontvangen? Neem gerust contact met ons op. We bespreken graag wat jouw mogelijkheden zijn!

We'll reach out to you!

Please fill in your details below.

By submitting you agree to our privacy policy.

Thank you!

We'll get back to you shortly.

Oops! Something went wrong while submitting the form. Please try again.

Or book with Calendly!

Select a suitable date to meet up.

go to calendly

Check out our cases

view
core
core
360° branding
show

How we created brand experiences for Koppert

Koppert
outdoor experience center
view
core
core
360° branding
show

Daily vitamin and energy boost

Daylr
veggie juices

Bekijk onze cases

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360° branding
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Samen met Abin halen we er meer uit

Abin
Accountants & Adviseurs
bekijk
core
core
360° branding
show

Wanneer de Afrikaanse geest van Selati tot leven komt

Selati
Alcoholvrije drank

We'll reach out to you!

Please fill in your details below.

By submitting you agree to our privacy policy.

Thank you!

We'll get back to you shortly.

Oops! Something went wrong while submitting the form. Please try again.

Or book with Calendly!

Select a suitable date to meet up.

go to calendly

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