Getting more out of your company together with Abin

brand strategy / employer branding / brand identity / website / brand video / Social Media

Abin
Accountants & Advisors

Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity.

Abin
Accountants & Advisors

A new identity through employee engagement

the strategy

In our brand strategy workshops, we delved into Abin's industry positioning, brand story, and personality. By drawing from diverse layers of the organization, we cultivated engagement, fostering the adoption of a new identity. Abin's employees, proud of their support for entrepreneurs in all situations, highlighted the values of companionship, sportsmanship, teamwork, and celebration as pillars for a solid foundation.

the strategy
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Abin’s personal journey is filled with discoveries and experiences

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Business is about ups and downs. Sometimes, things don't go as planned, while at other times, they go exceptionally well. Abin understands this better than anyone. At Abin, the culture is centered on growth and development, where employees recognize that the path of an entrepreneur is never a straight line. Likewise, Abin’s personal journey is also filled with discoveries and experiences. One thing remains unwavering - the destination on the horizon always points upwards and is filled with energy.

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One thing is clear: it will be an unforgettable journey

the impact

With the new positioning and identity, Abin successfully repositions itself in the market as more than just an accounting firm. Whether you are an entrepreneur or a (potential) employee, one thing is clear: it will be an unforgettable journey where you take the spotlight.

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Services applied

Toegepaste diensten

Let's have a
brand call!

Connect with our head of strategy, Isabella, to brainstorm about your brand.

book with calendlysend us an e-mail

Let's have a
brand call!

Neem contact op met Isabella, onze strategiegoeroe, om samen te brainstormen over je merk.

book met calendlyStuur ons een e-mail

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