With over eight decades of heritage, Anthura is a global breeding expert in Anthuriums and Orchids. Their deep-rooted commitment to excellence drives them to set industry standards. We aimed to revitalize their brand for a strong market presence, while carefully transitioning their logo for a seamless change. How can we enhance Anthura's brand and identity for maximum impact?
Through our brand strategy workshops, we mapped Anthura's industry position, brand story, personality and its values. It became evident that Anthura's team is devoted to cultivating a more beautiful and sustainable world, making Anthuriums, Bromelia, and Orchids accessible to everyone, everywhere. The outcome of these workshops laid the groundwork for our creative brand concept.
Being surrounded by plants has a positive impact on our well-being, and this is the daily inspiration for Anthura. Anthura has a mission to improve the world by growing rare plants and, if possible, even replanting them. In addition, their priority is to make knowledge available and share it for more sustainable growing solutions. For employees, growers, government agencies and institutes, cooperation is essential to realise this vision. The concept 'Together, we create blooming happiness' reflects everything they stand for. It is inspiring and can be used in various ways to tell Anthura's story.
The new brand introduces a deeper level of complexity. While the previous emphasis was primarily on the product, the new approach integrates the product with the mission and vision. This added complexity is beautifully manifested in the vibrant brand identity. To ensure a seamless brand launch and ongoing management, we have meticulously crafted a brand book and toolkit, empowering the Anthura marketing team to take charge of the process.
