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Webdesign & development

Want to attract visitors and turn them into customers? Opt for website development & design that centralize the user experience. Join forces with HLO Branding.


Attract visitors and turn them into customers

Your website contains a ton of useful information. But does it put the user first? Does it convince potential customers that you are the go-to party in your field? Can visitors seamlessly navigate through the site? And do they click the 'Contact' or 'Purchase' button after scrolling through the pages?

To attract visitors and turn them into customers, you need website development and design that centralize the user experience (UX) and are built around your brand story and strategy!

Many companies focus on technical ingenuity. But even though that makes for an impressive website, it doesn't necessarily help achieve your business goals. If you want your web development efforts to bear fruit, you should focus on the people that visit your website.

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Philosophy behind the web development process: your website should provide an experience

Nowadays, your website is much more than an extended business card. In fact, it’s the online equivalent of your business premises. What if your website provides a brand experience? What if it’s a place where people get to know your company from the inside out?

If you opt for HLO Branding's web development and design, we will create a website that breathes life into your brand. Every element will convey your brand story in one way or another. We'll build the copy, visuals, animated branding videos, and structure around your brand, turning every visit into an experience for your clients and potential new employees.

On top of that, we'll pay attention to user-friendliness, so visitors will find it a joy to scroll through your site. In this context, 'mobile first' is a key term — today, your website should work perfectly on all devices.

We don't use templates as these are stored in the back end (even the ones you don’t use), which means your website will load slowly. That doesn't make for a good user experience, and it's not beneficial in terms of SEO — an important aspect to our approach.

So, we prefer to design from scratch. That said, your website will be Wordpress-based, so you can easily maintain it and add new content whenever you so desire.

Get started right away!

Want to explore your options? Have a look at our inspiration file.

Request a quote!

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Our approach

It's all about the UX

When developing and designing websites, we adopt a hands-on Scrum approach. We work in short sprints with our customers and developers. It's important for your people to be a part of our team. That way, we can quickly get feedback, process it, finalize the sprint in question, and move on to the next.

We like to use several tools for design purposes, such as Figma (which helps us create a pixel perfect website) and Markup (which allows you and us to systematically process feedback). For project management purposes, we use Trello and Slack. You’ll be invited to join the team so you’ll be involved in every step of the process (that is, if you want to, of course!). Curious about those steps? We’ll briefly explain them below!

1. Strategy first
Which brand strategy and marketing strategy do you want to incorporate into your website? If you work with us, that's the first question we'll ask. We'll carefully map out the answer to make sure your website will be more than an online business card. For besides generating traffic, it should result in conversion.

2. Creation and testing time
The next step is to create a wireframe, content, and a prototype so we can test your website among your target audience.

3. Toward a front end in sprints
Finally, we'll build a front-end design that seamlessly fits your back end. To this end, we usually work in sprints. After a kickoff with the design team, we go through all phases step by step. We deliver pages after every sprint so we can easily test them.

4. Continuous monitoring and improvement
After the website has gone live, we’ll continue to monitor, test, and optimize it — for a website is never truly finished!

Curious to see what we can do for you?

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Before you download...

We'd love to start by getting to know you a little bit.

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