Interweaving your brand into every step of the candidate journey
Why should a candidate work at your company? What's the added value? What can they expect?
The employee value proposition is at the core of our approach, which is practical and straightforward. During four sessions, we'll focus on everything that matters to your employer branding strategy: your brand story and personality, your values, the market, trends, and, of course, your perfect candidate.
We will start by sketching an overarching picture, after which we'll gradually zoom in on the details. We'll map out the candidate journey, interweaving your brand into the various stages a potential employee goes through.
Once we're done brainstorming, we'll devise a one-page blueprint that contains the essential elements of your employer branding strategy. In addition, you'll receive a more elaborate document that explains the nuts and bolts of it.
If you want to create a separate recruitment website, we offer website development that focuses on providing a brand experience. Perhaps you also wish to develop a brand campaign to attract the attention of the talent you seek. In both cases, it’s important to produce content that will appeal to your ideal candidate. You might, for example, use video storytelling to reflect your company’s beating heart and personality. A video also allows you to give a taste of the atmosphere by having your employees share what it's like to work at your company. Furthermore, we can help you shoot an employer branding video — a powerful tool that aptly explains what candidates can expect from the job.
Keep in mind the onboarding process of new employees starts the moment you set out to find them. That’s a factor we consider in our journey.