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Want to draw attention to a product? Generate more traffic to your website? Promote your brand? Let HLO Branding help you set up a successful brand campaign!
Intro
Enhance your visibility and gain a competitive edge
Want to draw attention to a new product? Generate more traffic to your website? Promote your brand among your target audience? Create brand awareness as part of a marketing campaign?
Set up a creative brand campaign to be more visible and stay ahead of the competition! If you wonder whether it's worth the investment, consider this: if implemented successfully, your campaign can boost your business, brand, product, or service. It helps you stand out and reach your audience, communicating the message you want to share. Moreover, a brand campaign that conveys your brand’s ‘personality’ allows you to enhance and measure brand awareness.
Take action
The key to a successful marketing campaign: a brand-focused approach
Regardless of the type of campaign you intend to implement, it should focus on your brand. Even if you want to promote your product or service, a brand campaign is the way to go. Communicating a clear brand message will allow you to distinguish yourself from the competition, which means people will review your product or service based on your values. It will be unique and irreplaceable, so it will be a whole new ball game for you: rather than turning into a prize fighter, you’ll stand out from the competition by firmly positioning your brand.
We believe everything we do should add value. So if you work with us, we will consider your needs, KPIs, and target audience. We'll perform a baseline measurement to see where you currently stand. Additionally, we will ensure the results of the campaign are measurable, so you'll be able to see if your investment pays off.
How we work
Build the 'campaign of the year’
Are you aiming to develop a brand campaign that puts your company on the map? No matter the purpose and size of your campaign, we can help you out. If you work with us, we'll go through a five-step process which results in a campaign that is as impactful as it is compelling.
What's your current level of brand awareness? Who's your ideal customer? What do competitors’ marketing campaigns and efforts look like? During the research stage, we'll set out to find the answers to such questions, as online marketing is a crucial part of your brand campaign. Based on the target audience and campaign goal, we’ll conduct research to gain insights into your brand awareness, keywords, target audience, online market share, online competitors, and online findability.
You need a creative concept that spotlights your brand and triggers people to take action. During this step, we'll develop that concept and create a campaign message that will make you stand out in your market. We will determine whether it should be an online and/or offline campaign and consider options such as video storytelling and website development. To support the campaign in the long term, it’s necessary to create content based on the creative campaign concept. So, we’ll create different visuals, copy, and sufficient banners for proper A/B testing.
Once we’ve determined the strategy and you've accepted the creative concept, we will roll out your campaign. If you've opted for an online campaign, we might use resources such as Google Ads and Facebook. To create brand awareness in our digital marketing, we’ll use the ‘Touch, Tell, Sell’ principle, focusing on reaching your target audience multiple times.
Potential campaign goals are to attract more website or web shop visitors or to direct the audience to a new campaign website. In such cases, we’ll use lead magnets to collect lead information and nurture leads through marketing efforts (such as email marketing or retargeting ads). We want to achieve a continuous retargeting flow when it comes to new visitors. In that light, we will regularly analyze website data to determine if potential customers have found their way to your site, so we can adjust where necessary.
1
Intake
During an in-depth interview, we’ll define your objectives, perform a baseline measurement, and determine your budget.
2
Research
What's your current level of brand awareness? Who's your ideal customer? What do competitors’ marketing campaigns and efforts look like? During the research stage, we'll set out to find the answers to such questions.
3
Creative concept & core message
You need a creative concept that spotlights your brand and triggers people to take action. During this step, we'll develop that concept and create a campaign message that will make you stand out in your market. We will determine whether it should be an online and/or offline campaign and consider options such as video storytelling and website development.
4
Campaign rollout
Once you've accepted the creative concept, we will roll out your campaign. If you've opted for an online campaign, we might use resources such as Google Ads and Facebook. Additionally, we'll regularly analyze website data to determine if potential customers have found their way to your site, so we can adjust where necessary.
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