How do we tell the story of Koppert and how do we make it fit the need and demand of this new target group. Where does Koppert offer the solution and how can we win their trust?
Based on the Koppert brand and vision, we developed an adequate campaign concept for the Koppert 'Outdoor' Experience Centre. At a location selected by Koppert and in cooperation with a grower, the Koppert brand and solutions could be presented outdoors. As Koppert operates internationally, in addition to the event location, we developed an 'Outdoor Experience Kit' that can be used worldwide to launch the Koppert 'outdoor'.
From the campaign concept, 'in control with Koppert' and the claim that Koppert has years of experience, we set up the campaign with an international focus.
The Outdoor Experience Centre opens the door to wider development in the agricultural market for Koppert. In addition, with increasingly stringent (and justified) regulations on traditional crop protection methods, they help growers protect their products in a non-harmful but natural way for humans, animals and the environment. This way, we contribute to fulfilling the Koppert Purpose.
