Should all your future employees be a perfect fit for your company? And do you want current employees to feel so connected to the organization that they live, breathe, and propagate the company culture?
Then you're probably aware that employer branding is important to your recruitment and communication strategy. But what is employer branding? And how to implement a successful employer branding strategy?
You only have one opportunity to make a first impression. And that moment will be etched on people's memories. So make sure your careers page properly reflects what makes your company special and what it's like to work for you. You might want to use video storytelling or animated branding to convey this visually.
Potential employees want to know what you can offer them as an employer — at all levels. So a short list of employment conditions won't suffice. You should provide insight into your brand story, your long-term goals, and the opportunities you offer to current employees. An employer branding video can contribute significantly to attracting the right people, and they are more likely to apply because of the visual element.
New employees should understand your story, vision, and values right away. Through a brand-focused onboarding process, they'll learn to speak your organization's language fast and convey an unambiguous message to customers.
We'd love to start by getting to know you a little bit.
